Rookie

The Jupiter Drawing Room Presents Saucy Felines

By: Emma King - Published: • References: jupiter.co.za & 10and5
The Jupiter Drawing Room made these illustrative posters for Lucky Pet cat food, as the company wanted to come up with an innovative idea to appeal to South Africa's cat-lovers. The solution was to run an online beauty pageant titled 'The Purrfect Pin-up Kitty Competition.' The prize was to have the precious winning pet immortalized as a pin-up model, an opportunity no cat owner could resist.

More than 800 precious pets were entered from all over the country, and over 50,000 votes were cast by the cat-loving public.

After two weeks, 12 gorgeous kitties were crowned Lucky Pet’s most fabulous felines. These super stunners were illustrated in a classic circa '50s style to recreate the quintessential pin-up calendars from that era. Cat-lovers from around the country have been clamoring for their copies. Overall this was a great idea from The Jupiter Drawing Room! Stats for Cat Pin-Up Posters Trending: Older & Buzzing
Traction: 10,599 clicks in 135 w
Interest: 3.8 minutes
Concept: Illustration Cats Pin-ups
Related: 61 examples / 47 photos
Segment: Neutral, 18-55+
Comparison Set: 22 similar articles, including: precious pet protestors, 15 creative christmas cards, and 19 quirky cat habitats.