The Iceberg Fall 2013 collection takes the vibrant flavor of the 80s and brings it back to the modern age.
The sporty aesthetic the fashion brand is known for has been maintained throughout but has been upgraded with visually bright and bold patterns and color choices. Cowl neck lines were present as can be seen on the icy blue and black jacket as well as decorative leather harem pants. However, what really stole the show was the psychedelic rainbow colored material used on an a-line skirt and a low neckline dress as well as the inexplicable snake like graffiti decal on a black sweater.
The Iceberg Fall 2013 adds fun back into a season where the cold chill also carries with it the winter blues.
What Makes This Trend Stand Out
- Vibrant 80s Fashion
- Incorporating vibrant colors and bold patterns reminiscent of the 80s into modern fashion creates an opportunity for disruptive innovation in the clothing industry.
- Sporty Upgrades
- Upgrading sporty aesthetics with visually bright patterns and color choices opens up avenues for disruptive innovation in the activewear industry.
- Psychedelic Materials
- Exploring the use of psychedelic rainbow-colored materials in garments presents a disruptive innovation opportunity for the textile industry.
Sectors Adopting This
- Clothing
- The incorporation of vibrant 80s fashion in modern clothing offers a disruptive innovation opportunity for fashion brands and retailers.
- Activewear
- Revamping sporty aesthetics with visually bright patterns and colors presents a disruptive innovation opportunity for the activewear industry, particularly in athleisure.
- Textiles
- Exploring the use of psychedelic rainbow-colored materials in garments creates a disruptive innovation opportunity for the textile industry to cater to avant-garde fashion trends.
