If you believe 'the better the water the better the ice', then how about sealed ice cubes made from spring water from the Vendee Region of France? You will have to freeze them, but the water is hermetically packaged in disposable recyclable containers.
Implications - Combining luxury and convenience, these Ice Rocks appeal to the affluent consumer who wants everything at the snap of their fingers. Ordinary, everyday products that were once ignored, like ice cubes, are now being reconsidered as items that can have more impact among those in the affluent market. The challenge is deciding what items can be recreated to blend extravagance and handiness, and which will get the most attention from customers.
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