A building crafted exclusively to house motor racing simulators, 'I-WAY' by Cyrille Druart is a massive concrete structure located in Lyon, France. It's also just as sleek and cool on the inside as it is on the outside.
Not only does the I-WAY by Cyrille Druart provide a space for automobile simulators--that are now available for use by the public--it is created with modern design aesthetics including a glass staircase and also houses a restaurant lounge with terraces, spa, conference rooms, offices and a fitness room.
What's Driving This Trend
- Virtual Racing Simulators
- Designing buildings specifically for virtual racing simulators provides opportunities for a new market of immersive gaming experiences.
- Multifunctional Spaces
- Creating multipurpose spaces with gaming simulators as the focal point provides opportunities for businesses to attract diverse audiences.
- Integrating Tech and Design
- Incorporating innovative technology into architectural design creates opportunities for new and creative spaces for consumers.
Who This Affects Most
- Gaming
- Designing spaces for virtual racing simulators presents opportunities for the gaming industry to expand into a new, immersive experience market.
- Hospitality
- Integrating gaming simulators into multifunctional spaces such as restaurants and lounges provides new opportunities to attract and retain customers.
- Architecture and Design
- Incorporating new and innovative technology into architectural design provides opportunities for architects and designers to create unique and captivating spaces.
