Egg Baby's ‘I Want To Be a Baby' Campaign

By: mediterranean - Published: • References: iwanttobeababy & homotography.blogspot
Iwanttobeababy.com is an unconventional promotional micro-site for baby and maternity fashion brand Egg Baby.

Sporting men in diapers and women in strollers and baby cribs, the site offers images, videos and ringtone downloads of this captivating theme: I Want To Be a Baby!

The print ads for the campaign were photographed by Ted Sabarese for ad agency Marta Ibarrondo, Spain.

For a reverse of this theme (babies becoming adults) check out our previous hilarious features below. Stats for Weird Fashion Promotions Trending: Older & Warm
Traction: 6,721 clicks in 277 w
Interest: > 3 minutes
Concept: Weird Fashion Promotions
Related: 56 examples / 43 photos
Segment: Neutral, 18-55+
Comparison Set: 20 similar articles, including: babies with tattoos, viral photo-swapping, and facial hair for infants.