The Hyundai Genesis Super Bowl 2009 commercials were undeniably badass, partly due to Rhys Millen's drifting and partly due to the return of The Smashing Pumpkins for the ad's soundtrack. Hyundai is prolonging the buzz around these ads by giving away an exclusive free download of the track on its site.
The Smashing Pumpkins song used in the Hyundai Genesis Super Bowl commercials is called "FOL," and it's exclusive to users who register for free at the Hyundai site--at least, until the pirates get ahold of it.
What's Driving This Trend
- Super Bowl Advertising
- The Super Bowl continues to be a prime opportunity for brands to create buzz and reach a massive audience through creative and memorable advertisements.
- Experiential Marketing
- Brands are finding innovative ways to extend the impact of their advertisements beyond the airing, such as offering exclusive content or experiences to engage and reward consumers.
- Music Partnerships
- Collaborating with popular musicians and offering exclusive music content can enhance brand messaging and create a unique connection with consumers.
Who This Affects Most
- Automotive
- Automotive brands like Hyundai are using creative advertising strategies to capture consumer attention and differentiate themselves in a competitive market.
- Music Streaming
- Music streaming platforms could leverage exclusive music partnerships with brands to offer unique content and attract new users to their platform.
- Digital Marketing
- Digital marketing agencies can help brands develop and execute impactful advertising campaigns that leverage new and engaging strategies to captivate audiences and drive brand awareness.
