The Super Green Richmond Plunge is Ultra Eco-Friendly
The Richmond Plunge is warmed using solar collectors, while the 300,000 gallons of chlorine-free water are cleaned by an ultraviolet disinfectant system, making it perfect for environmentalists looking to make a splash.
Implications - The green movement has transcended niche demographics and its values are maintained by a large cross section of society. As a result, consumers identify strongly with companies that brand themselves as green. Companies should promote initiatives that they have done that promote global sustainability.