Multipower is expanding its confectionery-style supplement range with 'Collagen Matcha Moments,' chocolate-coated pralines for people who want collagen in a snack rather than a powder or capsule. The German brand centers Japanese matcha and hydrolyzed collagen, moving the concept from last year's mini cups into a softer praline format. That format turns supplementation into a bite-size treat rather than a routine built around mixing or swallowing pills.
'Matcha Latte' joins 'Strawberry' in the lineup, each with the same firm chocolate shell and creamy center. In the Strawberry version, two pieces provide 4.3g of protein. A pack holds four pralines, and a single pack costs €3.49 directly from Multipower.
At €3.49, the line brings collagen closer to a confectionery purchase than a supplement buy. Putting matcha and collagen into a praline widens the functional-snacking space for people who want wellness ingredients in a format that feels like dessert.
Image Credit: Stack3d
Why This Trend Is Growing
- Confectionery Supplements
- Wellness ingredients embedded in chocolate-style treats create room for premium products that blur the boundary between indulgence and daily supplementation.
- Collagen Snack Formats
- Bite-sized collagen products reflect a shift toward convenient beauty nutrition that feels less clinical than powders, capsules, or traditional protein bars.
- Matcha Functional Treats
- Japanese matcha paired with functional ingredients offers brands a culturally resonant flavor platform for elevated snacks with perceived health benefits.
Industries Being Reshaped
- Functional Foods
- Dessert-like delivery systems expand the category by making active ingredients more accessible through familiar eating occasions.
- Beauty Supplements
- Collagen pralines signal an opportunity for ingestible beauty brands to compete through sensory appeal, portion control, and lifestyle-led positioning.
- Premium Confectionery
- Chocolate and praline makers can differentiate with wellness-infused formats that bring functional claims into everyday indulgence.
