The HowDoYouDoKen comic starts off innocuous enough with Street Fighters Ryu and Ken passing each other at a grocery store. Ryu then mistakenly asks, "HowDoYouDoKen?" which unleashes a fireball from his hands and into Ken's face. After quickly realizing his mistake, he asks, "Sorryyouken", which unleashes another famous Street Fighter move which launches the character into an aerial fire uppercut.
Implications - Consumers enjoy parody products because it offers them new content while reinvigorating their interest in the original product. Corporations can achieve a similar effect with self-deprecating promotional campaigns.