We tend to lump dog lovers together into a single category, but not everyone who's looking for a dog is looking for the same thing; 'How I Met My Dog' is a platform that recognizes the specificities of every prospective dog owner (and prospective pet). The platform custom-matches dogs to owners, helping achieve as close to the ideal dog-human partnership as possible.
How I Met My Dog is graded based on 30 levels of dog and human compatibility. Certain dogs are great for young families, for example, while others are perfect for people on their own. Further, different human personality types are likely to respond to different dog breeds, and the platform is equipped to figure out which matches work best.
Key Themes Behind This Trend
- Custom Dog-matching
- The disruption opportunity is to create custom-matching platforms for other types of pets and even farm animals.
- Personalized Compatibility Scoring
- The disruption opportunity is to apply personalized compatibility scoring to other industries, such as dating or job matching.
- Data-driven Pet Ownership
- The disruption opportunity is to use big data and AI to provide more customized and data-driven solutions to pet owners, including in areas like healthcare and nutrition.
Where This Applies
- Pet Adoption
- Custom-matching platforms can be used by animal shelters to increase pet adoption rates and improve the long-term success of pet ownership.
- Pet Retail
- Personalized compatibility scoring can be used by pet retailers to improve the match between pets and their new owners and reduce the likelihood of returns.
- Animal Healthcare
- Data-driven pet ownership can be applied to animal healthcare to develop more personalized and effective treatments for pets.
