The 'Sukkah City' competition in New York City called for the design of a modern temporary shelter reminiscent of the traditional sukkahs, and thus was the submission of 'Hollow' by Visiondivision. The Swedish architectural firm was asked, like many others, to construct the hut from branches in a manner other than bundling them.
Built for an annual Jewish harvest festival, this contemporary reinvented sukkah has been installed in Union Square, composed of thousands of hollow reeds of varying lengths, compressed together to form undulating shapes above and spaces below. 'Hollow' by Visiondivision is large enough to accommodate a handful of seated people, establishing a casual social environment in a fast-pace bustling city.
Key Themes Behind This Trend
- Modern Sukkah
- The concept of modern Sukkah designs for religious and non-religious events opens opportunities in the event management industry.
- Sustainable Building Materials
- Innovative materials such as hollowed straws can be used as sustainable materials in the construction and architecture industry.
- Alternative Social Spaces
- Creating non-traditional social spaces can disrupt the traditional hospitality industry and spur new business opportunities.
Where This Applies
- Architecture
- Innovative structures like the "Hollow" sukkah can lead to new design and construction opportunities in the architecture industry.
- Event Management
- New and creative designs for religious festivals can create income-generating opportunities for the event management industry.
- Hospitality
- Alternative social spaces can disrupt traditional hospitality and create new business opportunities in the industry.
