Raquel Zimmermann at the Ice Hotel for Hermes Fall/Winter 2009 (UPDATE)

By: Katherine Vong - Published: • References: hermes &
The Hermes Fall/Winter 2009 campaign features model Raquel Zimmermann, shot by photographer Eric Valli at Sweden's Ice Hotel.

A stylishly chilly collection, the Hermes Fall/Winter 2009 apparel features 6-inch heels, a fur-trimmed hooded coat (very snow princess), and some luxurious bronze baubles. If we take the campaign literally, the reindeer might also be another key accessory for the season. Click through to see the latest images from the Hermes Fall/Winter 2009 campaign.

Implications - *Too specific for the fashion industry.

This use of fashionable winter wear is essential for providing a fresh look into what winter fashion could look like. This shift from the dread of winter provides a sense of style and luxury in winter fashion. Businesses can use this revolutionary shift in campaigning for glamorous winter outfits and scenery, pushing consumers to romanticize the season. Stats for Chilly Fashionistas Trending: Older & Mild
Traction: 9,202 clicks in 320 w
Interest: 4 minutes
Concept: Chilly Fashionistas
Related: 90 examples / 69 photos
Segment: Females, 18-55
Comparison Set: 33 similar articles, including: rock icon editorials, gender-bending ad campaigns, and high class cowgirl fashion.