A lot of grocery stores and produce vendors could really benefit by checking out Helmut Smits' 'Vegetable Stadium'. Helmut Smits' stadium is made out of boxes of vegetables and fruits, featuring working lights and a grass carpet.
Working in a grocery store, I learned that it isn't what you sell, but how you sell it. Helmut Smits designed his stadium in the name of art, but I still think a lot of retailers could benefit from this design. How could you turn down an apple or orange from a display like that?
Stats for Produce Department Stadiums
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Research: 1,424 clicks in 299 w
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Concept: Helmut Smits
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Segment: Females, 18-55
Comparison Set: 23 similar articles, including: solar-powered stadiums, backyard stadium seating, and fake landscapes.
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