Superstar

Helmut Smits' 'Vegetable Stadium' is a Fruity Playing Field

By: Michael Hines - Published: Sep 1, 2010 • References: helmutsmits.nl and ecofriend.org
A lot of grocery stores and produce vendors could really benefit by checking out Helmut Smits' 'Vegetable Stadium'. Helmut Smits' stadium is made out of boxes of vegetables and fruits, featuring working lights and a grass carpet.

Working in a grocery store, I learned that it isn't what you sell, but how you sell it. Helmut Smits designed his stadium in the name of art, but I still think a lot of retailers could benefit from this design. How could you turn down an apple or orange from a display like that?