Harvey Nichols' Accessories Required Campaign Recommends Similar Purchases
The Harvey Nichols Accessories Required campaign is brilliant because without even reading the text, the message is easily communicated to the reader through the implementation of the diagram. The clean and minimal aesthetic harkens back to a Mad Men-esque piece of advertising.
Implications - Consumers have become adept at tuning out ads. This is the result of being bombarded by ads constantly through every medium. Businesses that wish to differentiate themselves and convey their messages clearly to audiences should utilize charts, infographics and bold imagery in their marketing campaigns.