Pressed Aluminum Furniture
Thaler wanted to push the limits of minimalism with regards to material by creating something that was extremely lightweight, strong and durable. A fun and modern looking chair, this aluminum piece is both light and sturdy.
Implications - Lightweight materials are expanding within varying industries, as companies recognize that consumers are undeniably pleased by the use of strong, durable materials that aren't heavy. Companies creating products should take into account that consumers appreciate portability, light-weight materials, durability and minimalist style when considering what products to invest in vs. those that do not meet all criteria.