The Harper’s Bazaar China 'Fabulous London' editorial features some edgily elegant ensembles that bring a big dose of glamor to the already glamorous capitol city of England. If there was ever a time to don one's Sunday Best on a daily basis, it would be now. With the recently wrapped up Diamond Jubilee and the highly anticipated approach of the 2012 Summer Olympics, there is a lot to celebrate.
Shot by photographer Zack Zhang with creative direction by Wei Tian, the Harper’s Bazaar China Fabulous London editorial stars model Bonnie Chen. Appearing in the July 2012 issue of the magazine, the Chinese beauty was styled by Fan Xiaomu. She poses in front of iconic landmarks in the likes of Viktor & Rolf, Gucci and Céline.
Why This Trend Is Growing
- Fabulous London Fashion
- Opportunities for luxury clothing brands to create collections inspired by British landmarks for a sophisticated and glamorous look.
- Destination Editorials
- Possibility for fashion magazines to feature models posing in front of iconic landmarks around the world for high-end editorial shoots.
- Global Event Fashion
- Opportunities for clothing brands to partner with major global events such as the Olympics to create high-profile, limited edition collections for a worldwide audience.
Industries Being Reshaped
- Luxury Fashion
- A possible growth market for the high-end clothing industry as consumers seek high-quality, sophisticated looks inspired by global landmarks.
- Publishing
- Potential for fashion magazines to increase their sales and reputation by featuring destination-based editorial shoots that draw interest from readers and advertisers.
- Event Planning
- Chance for event planning and management firms to develop partnerships and collaborations with fashion brands for major global events, creating new, high-end offerings for participants and attendees.
