These stick-like lamps are the product of Hansandfranz, a design company in Munich, Germany. The two main designers, Konstantin Landuris and Horst Wittmann, have come up with this simplistic lamp construction called Rod Floor Lamps.

The Hansandfranz team have basic principles that mirror what they were taught at Munich's Academy of Fine Arts, lending to the overall straightforward design of this lamp.

Implications - Stick designs have become a popular concept among designer lamps. It takes on a minimalist approach that's making its way through a variety of artistic mediums. This popular style provides a crisp, clean aesthetic favored by many who want something simple without bombarding imagery that can be overwhelming. Consumers aren't always looking for flashy items and so companies are using simplistic features as a way of deviating from the often eccentric/flashy personalities of certain products.