In the January 2010 issue, Hannah Holman for Vogue Russia is surrounded by a bevy of tattooed male models. The blonde model sports a modern take on the beehive and dramatic black cat-eyes as she gets very close to some heavily tattooed partners.
Maybe photographer Alasdair McLellan was inspired by the popular FX series Sons of Anarchy as Hannah Holman appears un-inked for Vogue Russia sporting only a menacing pout she exudes attitude.
Implications - The rebellious looks of tattoos and grungy fashions were once considerate from mainstream popular culture; however, consumers have continued to frequently favor these rebellious looks in recent times. Companies who accept this consumer rebell against traditional imagery will be more likely to appear current and with the times.
Key Themes Behind This Trend
- Rebellious Looks
- Embracing the popularity of tattoos and grungy fashions can help companies appear current and with the times.
- Alternative Fashion
- Catering to the growing demand for unconventional fashion choices can lead to disruptive innovation opportunities.
- Nonconformist Attitude
- Promoting a sense of rebellion and individuality in fashion can resonate with consumers seeking to break free from traditional norms.
Where This Applies
- Fashion Retail
- Retailers who offer a selection of rebellious and alternative fashion choices can tap into a niche market.
- Cosmetics and Beauty
- Creating beauty products that cater to consumers with a nonconformist attitude can open up new market segments.
- Photography and Editorial
- Photographers and editorial teams that embrace rebellious looks in their work can attract clients who want to be on the cutting edge of fashion.
