This season’s hairstyles for men are trending towards longer locks on top with a lot of volume and shorter sides. Blame it on Mad Men as playful, retro-looking, side-parted, bouffant-type hairstyles were frequenting runways in Milan, London, Paris and New York. Think of channeling a rebellious James Dean, but with a little less pomade.
This billowy hairstyle for men can be worn clean cut (as seen on the Calvin Klein, D & G and Burberry Prorsum runways) or as a disheveled just out of bed look (as seen at Lanvin). Where this hairstyle for men is concerned, size matters and bigger is better.
What Makes This Trend Stand Out
- Longer Locks
- A trend towards longer locks for men creates opportunities for products and services that cater to styling and maintainance of longer hair.
- Volume on Top
- The increasing popularity of hairstyles with volume on top opens up opportunities for haircare brands to create products that add volume and hold to men's hair.
- Retro Revival
- The resurgence of retro hairstyles presents opportunities for barbershops and salons to offer specialized services and expertise in recreating vintage looks.
Sectors Adopting This
- Men's Grooming
- The trend of longer and voluminous hairstyles for men drives growth in the men's grooming industry, including styling products, tools, and salons.
- Haircare
- The demand for products that enhance volume and hold in men's hairstyles creates opportunities for haircare brands to develop targeted lines specifically for voluminous styles.
- Barbering
- The revival of retro hairstyles for men fuels the growth of barbershops, as an increasing number of men seek specialized services and expertise in vintage hairstyling.
