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User-Generated Campaigns - Scoop: The Häagen-Dazs Flavor Search (VIDEO)

Scoop: The Häagen-Dazs Flavor Search
Published: Sep 20, 07
Views: 2,465

Häagen-Dazs, one of the world’s leading ice cream, is letting its consumers dream up the next big flavour. The Häagen-Dazs flavor search contest is asking ice cream lovers to concoct an exotic new flavor that will hit freezers throughout North America. User-generated proposals can be submitted on the website, and can include videos, photos or any other creative way they can give the scoop on why their flavor rocks.

The Häagen-Dazs marketing team has done some innovative stuff before. Check out what they did in Tokyo to launch their new luxury ice creams:

Ice Cream, Mozart & a Mattress – Haagen-Dazs Debuts ‘Dolce’ Luxury Ice Cream (VIDEO)

Imagine laying on a cozy mattress under silky soft sheets, propped up by a fluffy pillow. Now imagine the most delicious ice cream you have ever tasted melting on your tongue. You are surrounded by a peaceful energy as those around you are seduced by the temptations of the sweetest summer treats. No… [More]

A flavor contest last year, with the Food Network cable channel as a partner, generated around 500 entries. The winner, Sticky Toffee Pudding, was meant to be sold for six months, Mr. Ritterbush said, but proved “so popular we brought it into the full line.” (nytimes)

References: haagen-dazs, nytimes

Filed In: commercials, food, internet, lifestyle, marketing, media, pop culture

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User-Generated Campaigns Edit Scoop: The Häagen-Dazs Flavor Search

Ice Cream, Mozart & a Mattress – Haagen-Dazs Debuts ‘Dolce’ Luxury Ice Cream (VIDEO)

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