Scoop: The Häagen-Dazs Flavor Search
Bianca — September 20, 2007 — Pop Culture
References: haagen-dazs & nytimes
Häagen-Dazs, one of the world's leading ice cream, is letting its consumers dream up the next big flavour. The Häagen-Dazs flavor search contest is asking ice cream lovers to concoct an exotic new flavor that will hit freezers throughout North America. User-generated proposals can be submitted on the website, and can include videos, photos or any other creative way they can give the scoop on why their flavor rocks.
The Häagen-Dazs marketing team has done some innovative stuff before. Check out what they did in Tokyo to launch their new luxury ice creams:
The Häagen-Dazs marketing team has done some innovative stuff before. Check out what they did in Tokyo to launch their new luxury ice creams:
Trend Themes
1. User-generated Campaigns - The trend of businesses engaging their consumers to create and promote new products or ideas.
2. Flavor Search - The trend of companies involving their customers in the process of flavor development for new products.
3. Experiential Marketing - The trend of creating immersive and interactive marketing experiences to engage consumers and build brand loyalty.
Industry Implications
1. Food and Beverage - The industry where companies are implementing user-generated campaigns to create innovative and unique flavors.
2. Marketing and Advertising - The industry utilizing user-generated campaigns and experiential marketing strategies to engage customers and create memorable brand experiences.
3. Digital Marketing - The industry leveraging digital platforms and technologies to facilitate user-generated campaigns and enhance brand-consumer interactions.
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