The H&M lookbook was released as a video, which gives it more of a fashion show vibe. Viewers are invited to watch the graceful models strut up and down the invisible catwalk in the fashion-forward clip. H&M'S 2011 Spring/Summer Collection has a mod, hippie, boho vibe that will surely grab your attention, so sit back and enjoy the show!
Implications - Interactivity is an incredibly appealing factor of advertising to many consumers who are searching for unique and unparalleled features in the products they purchase and the advertising they are exposed to. Featuring a more technologically centered method of advertising, such as video rather than print, allows viewers to connect to a company and its brand.