H&M'S 2011 Spring/Summer Collection is full of color-block patterns, geometric shapes and long flowy maxi-dresses.
The H&M lookbook was released as a video, which gives it more of a fashion show vibe. Viewers are invited to watch the graceful models strut up and down the invisible catwalk in the fashion-forward clip. H&M'S 2011 Spring/Summer Collection has a mod, hippie, boho vibe that will surely grab your attention, so sit back and enjoy the show!
Implications - Interactivity is an incredibly appealing factor of advertising to many consumers who are searching for unique and unparalleled features in the products they purchase and the advertising they are exposed to. Featuring a more technologically centered method of advertising, such as video rather than print, allows viewers to connect to a company and its brand.
What's Driving This Trend
- Interactive Advertising
- Using video rather than print for advertising allows viewers to connect to a company and its brand.
- Fashion Show Vibes
- Releasing lookbooks as videos gives them a more fashion show-like feel.
- Mod, Hippie, Boho Style
- H&M's 2011 Spring/Summer Collection embraces a mod, hippie, boho vibe that catches attention.
Who This Affects Most
- Apparel Retail
- Clothing brands can explore interactive advertising methods, like video lookbooks, to connect with consumers.
- Fashion and Beauty
- The fashion and beauty industry can experiment with video-based lookbooks to create a more immersive experience.
- Advertising and Marketing
- The advertising and marketing industry can explore the trend of interactive advertising through video content.
