Fan-Centered Soccer Sweepstakes

Modelo Launches ‘Grita Gol’ Sweepstakes

Modelo, widely recognized as the “Cerveza for Fútbol,” has unveiled its nationwide Modelo 'Grita Gol' sweepstakes, a campaign that spotlights passionate soccer fans by transforming personal game-day moments into professional-grade celebrations. Recently, this initiative took center stage in Orlando, Florida, where a local recreational team received an unexpected visit from legendary commentator Luis Omar Tapia, who elevated their match with live, professional-style narration—an experience typically reserved for the sport’s elite.

Now extended to fans across the U.S. through June 22, the sweepstakes invites participants to submit personal soccer highlight videos. Selected submissions will be reimagined as custom highlight reels featuring spirited commentary by Luis Omar Tapia and fellow iconic broadcaster Enrique “Perro” Bermúdez, capturing the energy and emotion of the game.

As part of the grand prize, one winner will receive an all-expenses-paid trip for two to attend the Concacaf Gold Cup Final on July 6, offering a once-in-a-lifetime matchday experience.

Image Credit: Modelo

Personalized Sports Experiences
Customized highlight reels with professional commentary offer fans unique, immersive experiences previously exclusive to elite sports.
Fan-driven Content Creation
Encouraging fans to submit their game-day footage fosters engagement and democratizes content creation in sports entertainment.
Sports Sweepstakes Engagement
Inviting participation through nationwide sweepstakes taps into the enthusiasm of sports fans, boosting brand interaction and loyalty.

Sectors Adopting This

Sports Entertainment
Transforming amateur soccer moments into professional-grade content reshapes how sports entertainment is consumed and shared.
Beverage Marketing
Aligning beer brands with fan-centered initiatives expands customer base and elevates brand affinity within the sports community.
Digital Media Production
The demand for personalized sports content via digital platforms indicates a shift in how fans experience and interact with sports media.
SCORE
4.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 42%
Activity 46%
Freshness 51%