When you have had several bitter experiences of losing expensive sunglasses, then you suddenly grow very fond of fun throwaway shades. These brightly colored grid shades are made from a flexible and lightweight plastic mesh.
The grid shades come in assorted colors and cuts. The plastic eyewear collection is all handcut and available for only $10 apiece at Etsy. They're very easygoing and a tad flashy for a hip summer rave look.
Implications - Consumers in modern society are beginning to feel the monotony of products faster than ever before. Items that offer instant gratification are appealing to those who live fast-paced lifestyles. Companies trying to increase their appeal could focus on this when coming out with their newest designs.
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Concept: Disposable Sunglasses
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Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: inuit-inspired eyewear, tasseled sunglasses, and vintage ray-ban revivals.
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