Some people like their pizza cheesy and then there are some that like it extremely cheesy; that's where the Greenwich Extreme Cheese Pizza comes in. As their ad campaign shows, this particular pizza could very well replace the most important things in people's lives. Carved into big wheels of cheese are statements proving this.
Conceived and executed by Philippines-based ad agency Publicis Jimenez Basic, the Greenwich Extreme Cheese Pizza ad campaign boasts such statements as "I have to take you home...the sign says don't leave your valuables." Photographed by G-nie Arambulo, each print ad simply features a carved slab of cheese, which is all that is needed to steal the show and convey the message of pizza devotion.
Stats for Carved Cheese Campaigns
Trending: Older & Mild
Research: 3,799 clicks in 237 w
Interest: 4 minutes
Concept: Greenwich Extreme Cheese Pizza
Related: 42 examples / 32 photos
Segment: Neutral, 18-35
Comparison Set: 15 similar articles, including: dual personality campaigns, zombie preparation campaigns, and clever undressing campaigns.
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