Some people like their pizza cheesy and then there are some that like it extremely cheesy; that's where the Greenwich Extreme Cheese Pizza comes in. As their ad campaign shows, this particular pizza could very well replace the most important things in people's lives. Carved into big wheels of cheese are statements proving this.
Conceived and executed by Philippines-based ad agency Publicis Jimenez Basic, the Greenwich Extreme Cheese Pizza ad campaign boasts such statements as "I have to take you home...the sign says don't leave your valuables." Photographed by G-nie Arambulo, each print ad simply features a carved slab of cheese, which is all that is needed to steal the show and convey the message of pizza devotion.
Key Themes Behind This Trend
- Extreme Cheese
- Opportunity for innovative cheese products that push the boundaries of cheesiness and create unique flavor experiences.
- Devotional Advertising
- Potential for creative advertising campaigns that use devotion and emotional attachment to promote products or services.
- Carved Food Art
- Emerging trend of food art that involves carving and shaping ingredients to create visually appealing and attention-grabbing displays.
Where This Applies
- Food and Beverage
- Businesses in the food and beverage industry can tap into the extreme cheese trend to develop new cheese-based products and attract cheese enthusiasts.
- Advertising and Marketing
- Opportunity for ad agencies and marketers to explore the concept of devotion in advertising campaigns and create memorable and impactful messaging for brands.
- Art and Culinary Arts
- Artists, chefs, and culinary enthusiasts can experiment with food carving techniques to create unique culinary presentations and art installations.
