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Disappearing Dye Fragrances

Wode 'Paint' for Boudicca

 

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Elsa Blaine
Elsa Blaine
1,017 Trends
3.2 MM Views
1,032 Comments

Wode Paint perfume by Boudicca is a true revolution in fragrance. The scent comes not in a fancy glass atomizer bottle, but rather a silver spray can, dressed up with a black ribbon. It looks like the kind of cans graffiti artists use.

Here’s where the fun starts. ‘Paint’ contains a bright blue dye that showers the wearer with an azure mess when sprayed. Your clothes are not ruined, as the dye fades in a few minutes. It’s like the disappearing ink trick.

Each can of ‘Paint’ cost £65 and will be available in November 2008.

Notes include a herbal-spicy mix of juniper berry, cardamom and nutmeg, which merge with saffron, tuberose and amber to create a heady, almost rebellious, mood. (women.timesonline)


 Score:
6.7
Peaked and Warm
5,780 Clicks in
68 w 2 d 2 hr 22 min
Pub: Oct 19, 08

REFERENCES
boudiccawode
women.timesonline

TAGS
business cosmetics fashion inventions market unique

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Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of Disappearing Dye Fragrances or comment about Wode 'Paint' for Boudicca.

Marissa Brassfield on Oct 19, 08  3,842 Trends   4,574 Comments
Very cool! That'll be a fun fragrance to play with, no matter how it smells!
Marissa Brassfield on Oct 19, 08  3,842 Trends   4,574 Comments 0
Elsa Blaine on Oct 19, 08  1,017 Trends   1,032 Comments
Those campaign photos are way creepy though!
Elsa Blaine on Oct 19, 08  1,017 Trends   1,032 Comments 0
Favorited by Elsa Blaine on Nov 2, 08
Favorited by Princess Blay on Apr 6, 09


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