Photographer Gordon von Steiner does a great job capturing the essence of London's East Side's fashion. As with other GQ 'Wandering Eye' features, there are tons of images available to check out if you click the links.
Implications - The last few years have seen a marked increase in the number of street style features and blogs on the Internet. Corporations can benefit from this trend toward fashion features on 'everyday' people by creating advertisements featuring average people wearing their clothing. This could create a connection with a consumer who feels themselves better reflected by a 'normal' person and not a supermodel.