The GQ 'Wandering Eye' focuses on London's East Side's to capture the most stylish lads and birds. As expected, there are some uber satorialists and fashionistas on display.
Photographer Gordon von Steiner does a great job capturing the essence of London's East Side's fashion. As with other GQ 'Wandering Eye' features, there are tons of images available to check out if you click the links.
Implications - The last few years have seen a marked increase in the number of street style features and blogs on the Internet. Corporations can benefit from this trend toward fashion features on 'everyday' people by creating advertisements featuring average people wearing their clothing. This could create a connection with a consumer who feels themselves better reflected by a 'normal' person and not a supermodel.
What's Driving This Trend
- Street Style Features
- Creating advertisements featuring average people wearing their clothing could create a connection with consumers who feel more reflected by 'normal' people than supermodels.
- Fashion Photography
- Exploring innovative ways of capturing the essence of fashion in different locations can offer new opportunities for photographers in the industry.
- Online Fashion Communities
- As the number of street style features and fashion blogs increase, there is a potential for the creation of online communities that connect individuals with similar fashion interests.
Who This Affects Most
- Fashion Advertising
- Fashion companies can capitalize on the trend of street style features by using average people in their advertisements to appeal to a broader range of consumers.
- Fashion Photography
- Photographers can find disruptive innovation opportunities by exploring different locations and styles to capture unique and inspiring fashion imagery.
- Online Fashion Platforms
- The rise of street style features and fashion blogs opens up opportunities for the development of online platforms that allow fashion enthusiasts to connect and share their styles.
