Redefining Masculinity Pictorials

The GQ China The Fall Editorial Features Cutting-Edge Looks

The GQ China The Fall editorial features some of the most interesting fall fashions from leading designers and labels. Corey Baptiste, Lenz Von Johnston and Wang Rui are photographed by Mei Yuan Gui and styled by Dan Cui.

The editorial covers a range of different fashion styles from glittering star-lined necklines to flowing cloaks and playfully patterned blazers. The garments come from a variety of different design houses, including Mugler, Givenchy and Jil Sander.

This fashion-forward photoshoot shows that men's fashion is embracing a wider range of different garments and fabrics. No longer is men's fashion constrained by the limitless rules of masculinity. To be masculine is to have confidence in who you are, what you do, and what you wear.

Wider Range of Men's Fashion
Opportunity for designers to create more inclusive and diverse clothing options for men.
Breaking Gender Stereotypes
Potential for brands to challenge traditional notions of masculinity and offer gender-neutral fashion choices.
Expanded Definition of Masculinity
Market for brands to cater to the growing demand for men's fashion that embraces individuality and self-expression.

Where This Applies

Fashion Design
Designers can capitalize on the demand for diverse men's clothing options and create innovative designs.
Retail
Opportunity for retailers to offer a wider selection of gender-neutral fashion choices and appeal to a broader customer base.
Marketing and Advertising
Brands can develop disruptive campaigns that challenge gender norms and promote inclusive men's fashion choices.
SCORE
5.7 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 85%
Activity 77%
Freshness 8%

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