The Google Instant Search Bob Dylan Ad Mixes Old and Modern Pop Culture
Google instant search is a new development from the Internet tycoons which promises faster searches, smarter predictions and instant results by showing results as you type. The fast-paced Dylan song used in the ad follows the lyrics on the search engine and showcases just how effective this new search engine enhancement can be.
Implications - The marriage between pop culture and advertising is one with significant impacts on consumerism. Advertisements that are charged with culturally relevant imagery and content that is accessible across a variety of cultures and age groups is optimal for generating consumer buzz about a given product.Stats for Famous Folk Singer Ads Trending: Older & Warm
Traction: 2,813 clicks in 181 w
Interest: > 3 minutes Concept: Google Instant Search Bob Dylan
Related: 74 examples / 57 photos
Segment: Males, 18-55 Comparison Set: 27 similar articles, including: cryptic search engine changes, internet-television hybrids, and seo-savvy infographics.