Trends 
Trend Reports 
Presentations 
Tools 
Add a Trend 
About 
Trendopoly
Going Mobile: The Youngest, Least Understood and Potentially Most Dangerous New Media
[Edit]
[Edit]
Mobile technology is advancing by leaps and bounds and the capabilities and mass appeal of mobile media to control, modify and manipulate population mindsets is an overwhelming concept. Never mind the fact that mobile folds the capabilities of the six main methods of mass media into one - print, movies, music, radio, television and Internet.
The long-term implications of media that is personal, ‘always on’ and ‘always carried’ and that allows for impulse buys and compulsive communication, anytime and anywhere is indeed mind-boggling.
The power to harness this technology and use it for good lies in fully understanding this power and channeling it productively. The thought that this enormous task is largely in the hands of corporations intent on profitability, is a sobering and frightening thought.
... mobile is on its way to becoming a platform with tremendous implications to our lives. And in order to make different forms of media work together effectively, we need to understand the unique advantages and disadvantages of each.
All of the existing media can be delivered via the mobile. So the mobile is an "inherent threat" mass media, capable of cannibalizing any of its predecessors. And yes, it includes the new innovations of the internet (interactivity and search, what was new on the web and not available on the five old media) - both interactivity and search are already fully existing on mobile today.
(psfk)
Read More: communities-dominate.blogs Via: psfk
 |
 |
37 College and University Trends
20 Physics and Medicine Innovations
MORE
SLIDESHOWS
