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V Mag Brings Neon Back for Recession-Chic Editorial

By: Ines Freitas - Published: • References: vmagazine & nymag
Magazines have to turn into immensely appealing objects in a time of financial crisis, and V Magazine has responded with a glow-in-the-dark cover for their March issue.

The editorial ‘Lights of Spring,’ shot by Mario Testino, shows, in The Cut’s words, some “recession-chic high-fashion ensembles” modeled by glamorously shabby Natalia Vodianova and Luke Grimes.

Natalia Vodianova’s messy, greasy perm plays with the metallic and loud materials of her outfits. A pastel, shady blue background contrasts with the metal gold jumpsuit--like a golden fish in a bowl catching the first summer rays. Stats for Glowing Magazine Covers Trending: Older & Mild
Traction: 6,804 clicks in 290 w
Interest: 4 minutes
Concept: Glowing Magazine Covers
Related: 53 examples / 41 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: 50 spring/summer fashion collections + ads, naked plus-sized cover models, and 34 glow-in-the-dark and neon products.