Potential

V Mag Brings Neon Back for Recession-Chic Editorial

By: Ines Freitas - Published: Mar 6, 2009 • References: vmagazine and nymag
Magazines have to turn into immensely appealing objects in a time of financial crisis, and V Magazine has responded with a glow-in-the-dark cover for their March issue.

The editorial ‘Lights of Spring,’ shot by Mario Testino, shows, in The Cut’s words, some “recession-chic high-fashion ensembles” modeled by glamorously shabby Natalia Vodianova and Luke Grimes.

Natalia Vodianova’s messy, greasy perm plays with the metallic and loud materials of her outfits. A pastel, shady blue background contrasts with the metal gold jumpsuit--like a golden fish in a bowl catching the first summer rays.