Famed designer Alexander McQueen has created yet another to-die-for collection of couture. Glass Magazine 2010 shows off McQueen's use of vibrant silks and detailed fabrics in long flowing gowns, short shift dresses and landscape-inspired trenches.
The Glass Magazine shoot takes place in some sort of dirty and graffiti-covered basement as well as outdoors. I mean, who wouldn't want to lie around on a dirty floor while wearing designer couture?
Implications - The fashion world has long favored cookie-cutter imagery of preppy, seemingly picture-perfect individuals; however, consumers have begun to embrace designs that forego perfection and instead indulge in grunge and imperfection. Businesses that incorporate such imagery into their designs will appeal to this new consumer appetite for distressed visual displays.
Key Themes Behind This Trend
- Imperfect Couture
- Designing couture pieces that embrace grunge and imperfection offer a new way to appeal to the consumer appetite for distressed visual displays.
- Graffiti Locations
- Using graffiti locations as backdrops and settings for fashion photography creates a unique and edgy visual display.
- Landscape-inspired Trenches
- Creating trench coats that incorporate natural landscapes into the design will appeal to consumers who are seeking edgy and unique fashion pieces.
Where This Applies
- Fashion
- Fashion designers who incorporate distressed visual displays and graffiti locations in their designs will appeal to consumers who are seeking edgy and unique fashion pieces.
- Photography
- Photographers who incorporate graffiti locations as backdrops for fashion shoots can create unique and edgy visual displays for their clients.
- Fabric and Textiles
- Fabric and textiles companies that provide materials for landscape-inspired trench coats can meet the demand of consumers who are seeking edgy and unique fashion pieces.
