Two new images for the Givenchy SS12 campaign has been released. In this round, it stars Gisele Bundchen in place of Italian model and Givenchy mainstay Mariacarla Boscono. Both photo shoots, however, take place on a dark and eerie set with a dusky seashore as its backdrop. This backdrop serves to perpetuate the fashion brand's Gothic and romantic designs.
In this case, the Givenchy SS12 campaign features two very different looks. The first sees Bundchen and male models Chris Moore and Simone Nobil in black, elegant ensembles while the second image focuses on a more exotic style of tropical blossoms.
The Givenchy SS12 campaign was shot by dynamic photography duo Mert Alas and Marcus Piggott.
What's Driving This Trend
- Sophisticated Surf Ads
- The trend towards fashion brands incorporating dark and eerie seashores as backdrops presents an opportunity for beachwear and surfing companies to create edgy, high-end marketing campaigns.
- Exotic Fashion
- The use of tropical blossoms in high-end fashion campaigns presents an opportunity for florists and garden centers to capitalize on this trend by offering exotic plants and flowers.
- Dynamic Photography Duos
- The success of the Givenchy SS12 campaign shot by Mert Alas and Marcus Piggott highlights the growing trend of fashion brands partnering with dynamic and innovative photography duos, presenting an opportunity for photography businesses to specialize in this area.
Who This Affects Most
- Fashion
- Fashion brands can capitalize on the trend towards incorporating dark and eerie seashores as backdrops, providing an opportunity for beachwear and surfing companies to tap into the upscale market.
- Floral
- The trend towards using tropical blossoms in fashion campaigns presents an opportunity for florists and garden centers to expand their product line to offer exotic plants and flowers.
- Photography
- Growing trend of fashion brands partnering with dynamic and innovative photography duos presents an opportunity for photography businesses to specialize in this area and offer their services to fashion companies.
