Two new images for the Givenchy SS12 campaign has been released. In this round, it stars Gisele Bundchen in place of Italian model and Givenchy mainstay Mariacarla Boscono. Both photo shoots, however, take place on a dark and eerie set with a dusky seashore as its backdrop. This backdrop serves to perpetuate the fashion brand's Gothic and romantic designs.
In this case, the Givenchy SS12 campaign features two very different looks. The first sees Bundchen and male models Chris Moore and Simone Nobil in black, elegant ensembles while the second image focuses on a more exotic style of tropical blossoms.
The Givenchy SS12 campaign was shot by dynamic photography duo Mert Alas and Marcus Piggott.
Stats for Sophisticated Surf Ads (UPDATE)
Trending: Older & Warm
Research: 3,240 clicks in 227 w
Interest: 1.9 minutes
Concept: Givenchy SS12 Campaign
Related: 51 examples / 39 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: glam rock goddess shoots, elegantly tropical fashion, and 50s gas station shoots.
Sophisticated Surf Ads (UPDATE)
More Stats +/-
Elegantly Tropical Fashion
Glam Rock Goddess Shoots
50s Gas Station Shoots
Studded White Summer Styles
Seductive Wooing Shoots