The Gillette MagmaCore Extreme is a Spoof on an Unrealistic Razor

By: Peter Vallas - Published: Jan 23, 2011 • References: marketingmagazine
Gillette has taken an interesting approach in its new advertising campaign for the U.K. The Gillette MagmaCore Extreme is a fictional razor invented to help promote the Gillette Fusion Pro Glide razor.

At first glance, the commercial appears overly macho. A man is at the center of the Earth making the blades for the 80-blade Gillette MagmaCore Extreme razor. Then the claims start to get overly ridiculous: One hilarious part states that each blade was made thinner than an atom.

Although it is definitely not real, we can imagine this razor would deliver a painful shave. Stats for Phony Manscaping Promotions Trending: Older & Mild
Research: 1,545 clicks in 278 w
Interest: > 3 minutes
Concept: Gillette MagmaCore Extreme
Related: 53 examples / 41 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: 24 rad razors, digit-enveloping razors, and shave at your desk.