Despite its cozy exterior, the Georgi Djongarski I-Gloobox is actually quite sturdy and very functional. Each pocket contains a sufficient property that is suited for the needs of the less fortunate. The I-Gloobox is also extremely easy to maintain and put together.
Implications - One of the best ways a company can generate media and consumer goodwill is by developing a product or running a campaign that seeks to help the less fortunate. By attaching the brand name to a charitable cause, the company distinguishes itself as one that doesn't only care about consumers, but about the general public at large.