As the credit crunch continues to push consumers towards money-saving alternatives, one of the funniest (and cutest) ways to save comes from the Geico 'Guinea Pigs Row Tiny Boat' commercial. Though entirely fictional, the ad offers a hilarious and adorable way to cut down on your electricity bill -- train guinea pigs to row a power-generating boat.
Using computer animation, the 90-second extended ad shows how one man raised three rodents to be rowing superstars and the challenges faced along the way -- including the tragic loss of one guinea pig.
In a time when it seems like computer-animated animals are used to advertise every kind of product and service, from cellphones to toilet paper, the Geico 'Guinea Pigs Row Tiny Boat' spot still manages to capture one's attention through the use of incredible imagination and wit. Check out the adorable ad for yourself!
Stats for Adorable Rowing Rodent Ads
Trending: Older & Warm
Research: 7,762 clicks in 241 w
Interest: > 3 minutes
Concept: Geico Guinea Pigs
Related: 65 examples / 50 photos
Segment: Neutral, 18-35
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