Deepstyle is a Korean-based company with an online boutique for international customers that sells an entire range of punk-inspired menswear. The label is all-encompassing and seems to have it all: shoes, accessories, casual wear, outerwear, blazers and some S&M-style pieces.
Their clothing is for the trend-conscious man who is willing to take risks and make a statement. Deepstyle takes cues from other labels that are exploiting the current Nordic trend in menswear of playing with traditional tailoring to design pieces that reference classic male styles, but that also adds a less structured look and incorporates softer, more feminine details.
The difference between Deepstyle and other brands is that this label pushes those androgynous details to the extreme and then adds some punk flair. Corset-style lacing, buckles, spikes, chains and other metal embellishments adorn many of their garments for a Gaga-esque collection that is daring and edgy.
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Research: 67,994 clicks in 233 w
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Concept: GaGa-esque Menswear Fashion
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Segment: Males, 18-35
Comparison Set: 40 similar articles, including: casually classic menswear, 22 menswear f/w 2011 editorials, and moody menswear shoots.
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