Gabriel Michel's 'Milky Way' photo shoot proves that milk does indeed do a body good. Model François Cayla vamps in a milk-filled bathtub with a face full of stubble, officially making bathtime hot.

We've seen a number of photo shoots and editorials that use milk in very grown-up and unusual ways. Check out more images from Gabriel Michel's 'Milky Way' photo shoot above, and see similar features below.

Implications - Taking a traditional element and infusing it with a contemporary twist is a great way to gain attention from consumers. In doing so, customers recognize the product through familiarity but will also be fascinated with the slight alteration. Companies should consider how to make take traditional products and provide this innovative alterations.