'Mobil 1,' the world's leading synthetic motor oil company, announced the 'Gen. G Mobil 1 Racing' project in collaboration with 'Gen. G,' the global esports organization. Through this project, the two companies will be launching two professional esports teams for the game 'Rocket League.' The two teams will be split between one men's team and one women's team. To date, this is the largest commitment to esports from a dedicated motor oil company.
These teams will compete in Rocket League pro tournaments, such as Rocket League Championship Series (RLCS) and the Women's Carball Championship (WCBC). Both Gen. G and Mobil 1 stated that each team will receive equal promotion and opportunities as the companies share a commitment and dedication to gender equality.
The CEO of Gen. G, Arnold Hur, stated: “We are very lucky to have a chance to work with Mobil 1, who genuinely understands the scene and shares a long-term vision with us to build a team from the ground up.”
Image Credit: Mobil 1, Gen. G
Key Themes Behind This Trend
- Gender Equality in Esports
- Opportunity for businesses to support and promote gender equality in esports through sponsorship and creation of dedicated teams.
- Brands in Esports
- Growing trend of non-endemic brands entering esports through the sponsorship of professional esports teams.
- Esports Sponsorship
- Opportunity for businesses to increase brand awareness and reach a younger demographic through sponsorship of esports teams and events.
Where This Applies
- Motor Oil
- Motor oil companies can explore the growing esports market to promote their brand and connect with a younger audience.
- Esports Organizations
- Esports organizations can partner with non-endemic brands to create dedicated teams and increase funding for competitions and events.
- Professional Gaming Gear
- Companies in the gaming gear industry can collaborate with esports teams and organizations to promote their products to a wider audience.
