Vitasnella Combines Food and Fashion With New Fruit-a-Porter Purses

By: Marissa Liu - Published: May 6, 2010 • References: & ibelieveinadv
These Fruit-a-Porter purses are all part of Italian brand VitaSnella's new marketing campaign for their line of fruit crackers. With the tag line "Fruit A-Porter. The good of fruit always with you," the campaign seeks to cash in on the allure of fashion as well as food.

Milanese ad agency Euro RSCG conceived the Fruit-a-Porter purses. We wonder if these ads will inspire designers to make purses out of real (or fake) fruit next season. I mean if Louis Vuitton can use garbage bags as inspiration, this can't be far behind, right? Stats for Edible Fruit Bags Trending: Older & Average
Research: 7,700 clicks in 315 w
Interest: 4 minutes
Concept: Fruit A Porter Purses
Related: 42 examples / 32 photos
Segment: Neutral, 18-35
Comparison Set: 15 similar articles, including: graffiti bags, custom handbags, and grocery store status bags.