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Vitasnella Combines Food and Fashion With New Fruit-a-Porter Purses

By: Marissa Liu - Published: May 6, 2010 • References: vitasnella.it and ibelieveinadv
These Fruit-a-Porter purses are all part of Italian brand VitaSnella's new marketing campaign for their line of fruit crackers. With the tag line “Fruit A-Porter. The good of fruit always with you,” the campaign seeks to cash in on the allure of fashion as well as food.

Milanese ad agency Euro RSCG conceived the Fruit-a-Porter purses. We wonder if these ads will inspire designers to make purses out of real (or fake) fruit next season. I mean if Louis Vuitton can use garbage bags as inspiration, this can't be far behind, right?