What is the trend of edible fashion?

There is an opportunity for the creation of a new category of edible fashion trend as we see Vitasnella combine food and fashion.

What is the trend of marketing campaigns?

The use of unconventional marketing campaigns, like Vitasnella's Fruit-a-Porter purses, can be an effective strategy to differentiate and promote a product.

What is the trend of sustainability?

As the fashion industry moves towards sustainability, companies can capitalize on trends like edible fruit bags to create eco-friendly alternatives that are also fashionable.

What are the implications for the food and beverage industry?

Companies in the food and beverage industry can leverage the idea of edible fashion and use it as a new way to enhance product design and promote healthier snacking.

What are the implications for the fashion and apparel industry?

The fashion and apparel industry can draw inspiration from these edible fruit bags and explore new products that combine sustainability and innovation.

What are the implications for the advertising and marketing industry?

Advertising agencies and marketing professionals can create unique and unconventional campaigns like Vitasnella Fruit-a-Porter that break through the noise and capture consumer attention.

Edible Fruit Bags : fruit a porter purses

Edible Fruit Bags

Food-Inspired Fashionable Purses Image 1

Vitasnella Combines Food and Fashion With New Fruit-a-Porter Purses

Marissa Liu — May 6, 2010 — Marketing

References: vitasnella.it & ibelieveinadv

Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest

These Fruit-a-Porter purses are all part of Italian brand VitaSnella's new marketing campaign for their line of fruit crackers. With the tag line “Fruit A-Porter. The good of fruit always with you,” the campaign seeks to cash in on the allure of fashion as well as food.

Milanese ad agency Euro RSCG conceived the Fruit-a-Porter purses. We wonder if these ads will inspire designers to make purses out of real (or fake) fruit next season. I mean if Louis Vuitton can use garbage bags as inspiration, this can't be far behind, right?

Trend Themes

Edible Fashion — There is an opportunity for the creation of a new category of edible fashion trend as we see Vitasnella combine food and fashion.
Marketing Campaigns — The use of unconventional marketing campaigns, like Vitasnella's Fruit-a-Porter purses, can be an effective strategy to differentiate and promote a product.
Sustainability — As the fashion industry moves towards sustainability, companies can capitalize on trends like edible fruit bags to create eco-friendly alternatives that are also fashionable.

Industry Implications

Food and Beverage — Companies in the food and beverage industry can leverage the idea of edible fashion and use it as a new way to enhance product design and promote healthier snacking.
Fashion and Apparel — The fashion and apparel industry can draw inspiration from these edible fruit bags and explore new products that combine sustainability and innovation.
Advertising and Marketing — Advertising agencies and marketing professionals can create unique and unconventional campaigns like Vitasnella Fruit-a-Porter that break through the noise and capture consumer attention.

4.8

Score

Popularity

Activity

Freshness