San Francisco-based company Blushie has discovered a way to bottle natural smells including fresh-cut grass and falling snow. The fragrance company sells natural-smelling perfumes to people who want to carry around a hint of their favorite season with them every day.
Each of these fragrances is incredibly specific. There's oncoming storm, which is the scent of a storm that has yet to come, and even petrichor, which is the scent of oncoming rain after a period of drought. The latter is made up of "fresh ozone notes, clear blue water, rich earth and a hint of cedarwood and grass blades bending beneath the droplets."
These fragrances are incredibly soft and natural. Unlike regular perfumes they will not distract anybody or cover up your natural smell. Instead, they let you experience your favorite scents whenever you want.
Stats for Soft Weather-Inspired Fragrances
Trending: Older & Chilly
Research: 718 clicks in 152 w
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Concept: Fresh-cut Grass
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Segment: Females, 12-55
Comparison Set: 20 similar articles, including: smartphone smell senders, multi-personality perfume ads, and exorbitant bejeweled fragrances.
Soft Weather-Inspired Fragrances
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