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'Here You Go' Project Hands Out Free Umbrellas & Encourages Kind Acts

By: Katie Cordrey - Published: • References: 1000umbrellas.org & pittsburghpostgazette
Pittsburgh's 'Here You Go' gives out umbrellas on rainy days and asks umbrella recipients to pay it forward by giving out their own kind acts. The free umbrella project has a staff of 50 volunteers whose job it is to commit random acts of kindness on rainy days by giving away umbrellas.

Waterproof postcards attached to each umbrella encourage recipients to do something kind for someone else and record the act on the card before mailing it back to the Here You Go organization. Stats for Rainy Day Giveaways Trending: Older & Chilly
Traction: 1,568 clicks in 224 w
Interest: 4 minutes
Concept: Free Umbrellas
Related: 40 examples / 31 photos
Segment: Neutral, 18-55
Comparison Set: 15 similar articles, including: haute umbrella hats, bumperella, and biodegradable umbrella.