Superstar

The Fraser Motorcycles Interior Offers a Dramatic Automotive Experience

By: Katherine Vong - Published: • References: dreamtimeaustraliadesign and retaildesignblog.net
Dreamtime Australia Design has designed the stunning interior of the Fraser Motorcycles' flagship store in Sydney, Australia.

Filled with both industrial and organic elements, Fraser Motorcycles' interior is a sight to behold. The exterior facade is laser cut, "with legendary motorcycle ‘journeys'," according to Retail Design Blog. Inside, one of the sandstone walls has images of bike engine blocks carved into it, and in the center of the space is a spare parts room that includes glass merchandise cases that are 6 meters high. What's more, the store includes a room called the 'Dyno Room" that's designed with a bulletproof glass front to allow visitors to road test motorcycles.

Established in 1955, Fraser Motorcycles is Australia's premiere motorcycle retailer, selling biking apparel and motorcycle parts in addition to both new and pre-owned motorcycles.