Louis Vuitton is causing a stir by offering the world's ugliest handbag for an outrageous price: $45,000... and the scariest part of all is they are completely sold out!
Implications - Consumers who appreciate fashion are more likely to purchase products that offer them the individuality they crave. The fashion target audience also tends to covet the idea of limited quantity, as it appeals further to their need to be individuals. However, this target also wants to be seen with more mainstream luxury products such as Louis Vuitton. Though the Louis Vuitton Tribute Patchwork Bag is not desirable to a larger target audience, Vuitton has recognized a desire and marketed towards the specific niche.
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