I can't get over my appreciation for different takes on lookbook images (and, more specifically, models), the latest involving the Frank Leder AW10 collection. Foregoing the usual model types (stick thin, tall and chiseled), they have gone with another dashing alternative: the older gentleman.
Yet this gentleman is not afraid of manual labor. As the hard-working provider, he shows just what the Frank Leder AW10 collection is made of. Practical yet oh so stylish, it brings fashion back to simpler times.
Key Themes Behind This Trend
- Diverse Model Representation
- Disruptive innovation opportunity: Brands can differentiate themselves by featuring models of different ages, body types, and ethnicities.
- Workwear Fashion
- Disruptive innovation opportunity: Designers can create practical yet stylish collections that appeal to individuals seeking fashionable work attire.
- Nostalgic Fashion
- Disruptive innovation opportunity: Brands can tap into the trend of nostalgia by designing collections that bring fashion back to simpler times.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Fashion brands can incorporate diverse model representation and nostalgic elements in their collections to appeal to a wider consumer base.
- Modeling
- Disruptive innovation opportunity: Modeling agencies can embrace a more inclusive approach by representing models of all ages, body types, and ethnicities.
- Retail
- Disruptive innovation opportunity: Retailers can curate collections that cater to the growing demand for workwear fashion, offering practical yet stylish options for professionals.
