Using food idioms, English designer Christine Kawasaki-Chan created a series of enticing images in her ‘_____ as _____’ series. The photos transform food-related sayings into extremely literal representations. Kawasaki-Chan’s resulting photos look both extremely well designed and very delicious. The food is placed in a natural setting and occasionally accompanied by other food as if it were waiting for you to eat it.
Kawasaki-Chan chose four different sayings to include in her lettering project. One of the more hunger-inducing ones is the photo with the text “easy as” inscribed into a pie. The crust was formed to spell the text in easy and free-flowing script. Using cucumbers, the artist also played on the saying “Cool as a cucumber.” The chilly vegetable’s peels were used to elegantly form the words “Cool as a.”
What's Driving This Trend
- Literal Idiom Designs
- Using visually literal interpretations of idioms in art and design projects.
- Food-related Wordplays
- Incorporating food-related puns or sayings in art, design, or marketing campaigns.
- Naturalistic Food Styling
- Placing food in natural settings and using complementary foods to enhance the visual appeal of a dish.
Who This Affects Most
- Graphic Design
- Exploring new ways to convey language visually through graphic design.
- Advertising and Marketing
- Incorporating creative and playful wordplays as part of a marketing campaign to stand out and engage with consumers.
- Food Styling and Photography
- Experimenting with naturalistic food styling and incorporating complementary foods and settings in food photography to create visually stunning images.
