Tokyo-based technology company Fujitsu partnered with Greek jewelry retailer Folli Follie to introduce a special version of the new phone model F-02B called Folli Follie Gold.
Embedded a 2-karat cubic zirconia (sorry, not a diamond), the soft pinkish gold phone looks like a piece of jewelry itself. The phone also features a Folli Follie welcome screen, as well as the famous orange logo.
To please its customers even further, every phone comes with a twinkling original strap from Folli Follie’s newly launched mobile phone strap collection “Reflections.” Armed with Fujitsu’s new technology, the F-028 Style series is water-resistant and dust-resistant. It is also available in white, black and pink
Targeting picky Japanese female customers, each phone also comes with a fragrance chip on the back, allowing users to personalize it by spraying their favorite scent.
What's Driving This Trend
- Luxury Tech
- There is a market opportunity for luxury technology products with glam aesthetics, specifically targeting female consumers.
- Personalized Accessories
- Innovative technology companies can leverage customer personalization by adding unique accessories, such as fragrances, to their devices.
- Collaborative Marketing
- Cross-industry marketing campaigns can be used to draw customers from both technology and fashion industries into collaborative products such as a tech-jewelry hybrid.
Who This Affects Most
- Fashion Retail
- Fashion retailers can partner with technology companies to offer unique tech-jewelry products, tapping into new customer segments.
- Consumer Electronics
- Consumer electronics companies can explore developing personalized and luxury technology products with fashion-forward designs to tap into the fast-evolving female market.
- Fragrance
- Fragrance businesses can consider partnering with techn companies to provide personalized fragrances as innovative accessories for tech gadgets targeted at female customers.
