The Foam Magazine July 2012 cover shoot shows that a countrified wardrobe is the way to go this summer season. Shot in a rustic farm-like setting, the fashion is as charming as the scenery. For those who perceive how natural the entire photoshoot is, there is a very good reason why that is the case. Photographer Hilary Walsh was invited into model Angela Lindvall's home in Topanga, California. Surrounded by her personal environment, the blond beauty is more relaxed than usual in each still.
Posing alongside her sons Dakota and Sebastian, the Foam Magazine July 2012 cover shoot has become a family affair. Letting down her guard, the American model is clad in a laid-back wardrobe that was styled by Gena Tuso.
Key Themes Behind This Trend
- Countrified Fashion
- Disruptive innovation opportunity: Explore sustainable, eco-friendly and locally sourced materials to create a rustic and charming fashion line.
- Family-inclusive Editorials
- Disruptive innovation opportunity: Create editorial content that goes beyond traditional models to include diverse family dynamics and relationships.
- Naturalistic Photography
- Disruptive innovation opportunity: Experiment with intimate and authentic photoshoots that showcase models in their personal environments.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Combine traditional fashion with sustainability and embrace inclusivity in campaigns.
- Editorial
- Disruptive innovation opportunity: Incorporate diverse family dynamics and capture authentic moments in editorial shoots.
- Photography
- Disruptive innovation opportunity: Explore intimate and naturalistic photography styles to provide a unique perspective in the fashion industry.
