Film Club Products Creates a Commercial That is Sweetly Endearing
Susan Keefe — November 8, 2011 — Art & Design
References: publicis & creativecriminals
Film Club Productions recently unveiled a cleverly sketched commercial for the tissue brand Tempo. The production company was commissioned by the prestigious ad agency Publicis London. The campaign is to be the first in a series of commercials that are set to launch in Germany, Italy, and the Netherlands.
The 30 second advert entitled ‘Bike’ features hand-drawn animation that appears to be taking place on a sheet of Tempo tissue. The central figure is a tissue-packing boy on his bike who cycles his way through his stomping grounds offering a tissue to a his different neighbours who require their absorptive properties for various reasons. Illustrating the usefulness and compact qualities of the brand, the commercial Film Club Productions boasts an enticing style and a endearing storyline, the ultimate combo for a company that sells tissues.
Wonderfully detailed yet sweet and simplistic, Film Club Production’s commercial ‘Bike’ is sure to sell its fair share of tissues.
The 30 second advert entitled ‘Bike’ features hand-drawn animation that appears to be taking place on a sheet of Tempo tissue. The central figure is a tissue-packing boy on his bike who cycles his way through his stomping grounds offering a tissue to a his different neighbours who require their absorptive properties for various reasons. Illustrating the usefulness and compact qualities of the brand, the commercial Film Club Productions boasts an enticing style and a endearing storyline, the ultimate combo for a company that sells tissues.
Wonderfully detailed yet sweet and simplistic, Film Club Production’s commercial ‘Bike’ is sure to sell its fair share of tissues.
Trend Themes
1. Hand-drawn Animation Ads - There is an opportunity for companies to develop commercials more artistic and unique by incorporating traditional animation techniques.
2. Localized International Advertising Campaigns - Companies can create region-specific advertising campaigns to better resonate with local consumers.
3. Sentimental Storytelling in Ads - There is potential for companies to create more emotional connections with consumers by weaving engaging and sentimental narratives into their commercials.
Industry Implications
1. Advertising - Advertising agencies can offer clients a wider range of options for creating unique and effective commercials through the incorporation of traditional animation techniques.
2. Tissue Manufacturing - Tissue companies can utilize more creative and sentimental advertising campaigns to differentiate their brand from competitors and establish stronger emotional connections with consumers.
3. International Marketing - There is potential for companies to improve the effectiveness of their advertising by tailoring campaigns to specific regions and better understanding the cultural nuances of different international markets.
1.1
Score
Popularity
Activity
Freshness
