Film Club Productions recently unveiled a cleverly sketched commercial for the tissue brand Tempo. The production company was commissioned by the prestigious ad agency Publicis London. The campaign is to be the first in a series of commercials that are set to launch in Germany, Italy, and the Netherlands.
The 30 second advert entitled ‘Bike’ features hand-drawn animation that appears to be taking place on a sheet of Tempo tissue. The central figure is a tissue-packing boy on his bike who cycles his way through his stomping grounds offering a tissue to a his different neighbours who require their absorptive properties for various reasons. Illustrating the usefulness and compact qualities of the brand, the commercial Film Club Productions boasts an enticing style and a endearing storyline, the ultimate combo for a company that sells tissues.
Wonderfully detailed yet sweet and simplistic, Film Club Production’s commercial ‘Bike’ is sure to sell its fair share of tissues.
Key Themes Behind This Trend
- Hand-drawn Animation Ads
- There is an opportunity for companies to develop commercials more artistic and unique by incorporating traditional animation techniques.
- Localized International Advertising Campaigns
- Companies can create region-specific advertising campaigns to better resonate with local consumers.
- Sentimental Storytelling in Ads
- There is potential for companies to create more emotional connections with consumers by weaving engaging and sentimental narratives into their commercials.
Where This Applies
- Advertising
- Advertising agencies can offer clients a wider range of options for creating unique and effective commercials through the incorporation of traditional animation techniques.
- Tissue Manufacturing
- Tissue companies can utilize more creative and sentimental advertising campaigns to differentiate their brand from competitors and establish stronger emotional connections with consumers.
- International Marketing
- There is potential for companies to improve the effectiveness of their advertising by tailoring campaigns to specific regions and better understanding the cultural nuances of different international markets.
