The dazzling Boardwalk Hall Light Show in Atlantic City transforms a historical building into a public spectacle.
The show is called Duality and debuted on July 4th during the firework ceremony. It is officially installed as a permanent three-dimensional light show; its glitz and glimmer perhaps a nod to Atlantic City's glamorous and risqué past. Created by the Montreal-based Moment Factory, the performance is truly top-notch, as the studio has also previously pulled together shows for Jay-Z and Madonna.
The Atlantic City Alliance is the group behind the building makeover as it is their mission to rebrand the city's image to one more reminiscent of its past glory. The light show was completed in a speedy 4 months as part of a $30-million dollar tourism campaign organized by the Alliance.
Stats for Fierce Luminous Facades
Trending: Older & Warm
Research: 4,032 clicks in 199 w
Interest: 1.7 minutes
Concept: Boardwalk Hall Light Show
Related: 103 examples / 79 photos
Segment: Neutral, 18-55
Comparison Set: 38 similar articles, including: shimmering sacred sanctuaries, spectacular urban light installations, and color-altered seating cubes.
Fierce Luminous Facades
More Stats +/-
Spectacular Urban Light Installations
Shimmering Sacred Sanctuaries
Color-Altered Seating Cubes
Top Floor Raver Lounges