The Fidelity Denim Summer 2010 lookbook keeps it cool this sizzling hot season. With its simplistic stripes and neutral blues and whites, this collection adds a breezy chill to those sun-filled days.
Along with the chic swan-shaped eyewear, these plain-jane looks are complemented with a zesty nautical-hipster twist. With summer just around the corner, this lookbook definitely provides plenty of inspiration from week to week.
Implications - There is an evident resurgence of retro styles from decades past in modern fashion collections. Consumers are looking for modern twists on famously popular fashions. This desire is a reflection of the power of nostalgia to drive consumption. Additionally, the variety of styles from decades past results in diverse fashions that reflect the individual tastes of a wide range of consumers.
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Concept: Fidelity Denim Summer 2010 Lookbook
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